Order ID226854
Order NameWalmart_Grocery_Delivery_Awareness_CTV_+
Order TypeDirect IO
Date Range05/10/2026 - 06/23/2026
Billing AccountWalmart Inc. – Brand Advertising
Bill TypeAdvertiser
Billing TermsNet 45
Billing Period SchemeCalendar Month
Billing Emailss.chen@walmart.com
External PO Ref.-
Net CostUSD 11,648,000.00
Gross CostUSD 13,703,529.41
Order OwnerNelson Muntz
Primary SalespersonMilhouse Van Houten
Account ManagerLuann Van Houten
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $554,667.00
Remaining Invoice Units110,183,784
Remaining Invoice AmountUSD $4,076,800.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units204,627,027
Cumulative Net Invoice AmountUSD $7,571,200.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
226854-131
Walmart Grocery Delivery Awareness – CTV +…
11/12/25
02/07/26
Standard
Walmart Grocery Delivery Awareness
Walmart Grocery Delivery Awareness – Cross-Platform Reach Pkg
226854
Walmart Grocery Delivery Awareness (umbrella)
National Geographic CTV
Pending Validation
FreeWheel
Nielsen DAR
CPM
3,250,250
1,811,000
3,277,000
0
-
Based on delivery pacing
1,807,500
3,340,900
1,811,116
3,311,011
$32.60
$32.60
1.70%
13.47%
$28.21
$105,958.15
$91,689.55
$59,038.60
$59,038.60
$51,088.31
$92,444.17
$0.00
-
Aligned to delivery pacing
Connected TV viewability bonus
226854-132
Walmart Grocery Delivery Awareness – CTV +…
11/25/25
02/07/26
Standard
Walmart Grocery Delivery Awareness
Walmart Grocery Delivery Awareness – Premium Video Pkg
226854
Walmart Grocery Delivery Awareness (umbrella)
Freeform Streaming Pre-Roll
Pending Validation
Hulu Ad Manager
Comscore
CPM
1,362,500
943,000
1,671,000
0
-
Based on billing schedule
965,100
1,709,900
970,214
1,648,692
$17.75
$17.75
5.40%
18.80%
$14.41
$24,184.38
$19,633.62
$16,738.25
$16,738.25
$13,588.63
$24,079.11
$0.00
-
Locked to billing calendar
Branded segment integration
Viewability shortfall — covered
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