Order ID243509
Order NameFord_F150_Summer_Sales_Event_CTV_Q3_2026
Order TypeDirect IO
Date Range03/16/2026 - 06/20/2026
Billing AccountFord Motor Company – Brand Marketing
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeFlight
Billing Emailsd.williams@ford.com
External PO Ref.-
Net CostUSD 1,631,250.00
Gross CostUSD 1,919,117.65
Order OwnerTodd Flanders
Primary SalespersonRod Flanders
Account ManagerMaude Flanders
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $1,631,250.00
Remaining Invoice Units19,278,394
Remaining Invoice AmountUSD $636,187.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units30,153,424
Cumulative Net Invoice AmountUSD $995,063.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
243509-001
Ford F-150 Summer Sales Event – CTV Q3 2026
11/12/25
03/07/26
Standard
Ford F-150 Summer Sales Event
Ford F-150 Summer Sales Event – Cross-Platform Reach Pkg
243509
Ford F-150 Summer Sales Event (umbrella)
FX on Hulu Binge Ad
Yes
FreeWheel
Nielsen DAR
CPM
1,450,250
858,000
2,173,000
0
-
Based on delivery pacing
841,400
2,204,700
853,959
2,144,471
$31.74
$31.74
4.65%
8.27%
$29.12
$46,030.93
$42,231.28
$27,232.92
$27,232.92
$24,984.96
$63,277.76
$0.00
-
Aligned to delivery pacing
Sponsorship cross-promo unit
243509-002
Ford F-150 Summer Sales Event – CTV Q3 2026
11/12/25
02/07/26
Standard
Ford F-150 Summer Sales Event
Ford F-150 Summer Sales Event – Premium Video Pkg
243509
Ford F-150 Summer Sales Event (umbrella)
National Geographic CTV
Yes
Hulu Ad Manager
Comscore
CPM
960,500
689,000
1,728,900
0
-
Based on billing schedule
676,400
1,730,800
656,655
1,673,462
$16.20
$16.20
2.25%
7.93%
$14.92
$15,560.10
$14,330.66
$11,161.80
$11,161.80
$10,279.88
$25,795.19
$0.00
-
Locked to billing calendar
Approved — bonus inventory
Rolled 100K impressions from Jul
243509-003
Ford F-150 Summer Sales Event – CTV Q3 2026
12/15/25
04/15/26
Standard
Ford F-150 Summer Sales Event
Freeform Streaming Pre-Roll
Yes
DCM
VideoAmp
CPM
2,986,250
2,014,000
3,058,000
0
-
Based on prorated allocation
2,076,600
3,053,400
2,033,502
2,958,806
$15.15
$15.15
2.45%
10.67%
$13.53
$45,241.69
$40,403.96
$30,512.10
$30,512.10
$27,249.42
$41,374.74
$0.00
-
Prorated to period end
Co-branded social extension
Auto-rolled to next billing cycle
243509-004
Ford F-150 Summer Sales Event – CTV Q3 2026
12/08/25
03/15/26
Standard
Ford F-150 Summer Sales Event
Ford F-150 Summer Sales Event – Disney Streaming Pkg
243509
Ford F-150 Summer Sales Event (umbrella)
Hulu CTV Homepage Masthead
Pending
Innovid
DoubleVerify
CPM
607,250
588,000
1,093,050
0
-
Manual adjustment recommended
601,400
1,085,850
579,200
1,099,750
$42.30
$42.30
0.50%
8.93%
$38.52
$25,686.67
$23,391.27
$24,872.40
$24,872.40
$22,649.76
$42,104.29
$0.00
-
Pending finance approval
Hulu CTV bonus rotation
Scheduled — Q4 flight
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