Order ID246118
Order NameMcDonalds_BacktoSchool_Value_Meal_CTV_+_
Order TypeDirect IO
Date Range03/13/2026 - 06/17/2026
Billing AccountMcDonald's USA – National Advertising
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeCalendar Month
Billing Emailsa.garcia@mcdonalds.com
External PO Ref.-
Net CostUSD 1,716,000.00
Gross CostUSD 2,018,823.53
Order OwnerBart Simpson
Primary SalespersonMartin Prince
Account ManagerMarge Simpson
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $1,716,000.00
Remaining Invoice Units18,063,158
Remaining Invoice AmountUSD $686,400.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units27,094,737
Cumulative Net Invoice AmountUSD $1,029,600.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
246118-001
McDonald's Back-to-School Value Meal – CTV…
11/18/25
03/15/26
Standard
McDonald's Back-to-School Value Meal
McDonald's Back-to-School Value Meal – Cross-Platform Reach Pkg
246118
McDonald's Back-to-School Value Meal (umbrella)
Hulu Ad-Supported Mid-Roll
Yes
FreeWheel
Nielsen DAR
CPM
3,251,000
2,334,000
3,491,000
0
-
Based on delivery pacing
2,409,300
3,492,900
2,436,880
3,502,476
$24.70
$24.70
6.05%
7.07%
$22.95
$80,299.70
$74,610.45
$57,649.80
$57,649.80
$53,565.30
$80,118.45
$0.00
-
Aligned to delivery pacing
Disney+ Hotstar bonus pod
Inventory shortfall — covered
Carryover — ESPN linear
246118-002
McDonald's Back-to-School Value Meal – CTV…
12/01/25
02/07/26
Standard
McDonald's Back-to-School Value Meal
McDonald's Back-to-School Value Meal – Premium Video Pkg
246118
McDonald's Back-to-School Value Meal (umbrella)
FX on Hulu Binge Ad
Yes
Hulu Ad Manager
Comscore
CPM
1,796,750
1,782,000
2,166,000
0
-
Based on billing schedule
1,825,400
2,217,200
1,824,065
2,139,652
$37.53
$37.53
4.15%
7.60%
$34.68
$67,432.03
$62,311.29
$66,878.46
$66,878.46
$61,799.76
$75,116.88
$0.00
-
Locked to billing calendar
Connected TV viewability bonus
Carryover — Hulu CTV pre-roll
246118-003
McDonald's Back-to-School Value Meal – CTV…
11/01/25
02/28/26
Standard
McDonald's Back-to-School Value Meal
National Geographic CTV
Pending
DCM
VideoAmp
CPM
698,750
531,000
755,000
0
-
Based on prorated allocation
537,400
753,000
522,540
735,575
$17.34
$17.34
6.35%
11.80%
$15.29
$12,116.33
$10,683.89
$9,207.54
$9,207.54
$8,118.99
$11,543.95
$0.00
-
Prorated to period end
Viewability shortfall — covered
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