Order ID259315
Order NameLOreal_Paris_Skincare_Launch_CTV_+_Digit
Order TypeDirect IO
Date Range11/12/2025 - 02/14/2026
Billing AccountL'Oréal Paris – US Media Buying
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeFlight
Billing Emailss.chen@loreal.com
External PO Ref.-
Net CostUSD 2,912,000.00
Gross CostUSD 3,425,882.35
Order OwnerNelson Muntz
Primary SalespersonMilhouse Van Houten
Account ManagerLuann Van Houten
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $138,667.00
Remaining Invoice Units27,111,724
Remaining Invoice AmountUSD $786,240.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units73,302,069
Cumulative Net Invoice AmountUSD $2,125,760.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
259315-181
L'Oréal Paris Skincare Launch – CTV + Digi…
11/25/25
03/15/26
Standard
L'Oréal Paris Skincare Launch
L'Oréal Paris Skincare Launch – Cross-Platform Reach Pkg
259315
L'Oréal Paris Skincare Launch (umbrella)
ABC Primetime CTV Spot
Yes
FreeWheel
Nielsen DAR
CPM
668,000
447,000
1,295,000
0
-
Based on delivery pacing
445,000
1,321,700
426,629
1,269,367
$25.94
$25.94
1.45%
5.53%
$24.51
$17,327.92
$16,372.68
$11,595.18
$11,595.18
$10,955.97
$31,740.45
$0.00
-
Aligned to delivery pacing
VOD cross-platform bonus
259315-182
L'Oréal Paris Skincare Launch – CTV + Digi…
11/01/25
02/07/26
Standard
L'Oréal Paris Skincare Launch
L'Oréal Paris Skincare Launch – Premium Video Pkg
259315
L'Oréal Paris Skincare Launch (umbrella)
Hulu Ad-Supported Mid-Roll
Yes
Hulu Ad Manager
Comscore
CPM
3,021,500
1,725,000
4,839,000
0
-
Based on billing schedule
1,706,300
4,821,400
1,753,786
4,560,369
$18.98
$18.98
4.15%
9.13%
$17.25
$57,348.07
$52,120.88
$32,740.50
$32,740.50
$29,756.25
$83,472.75
$0.00
-
Locked to billing calendar
Bonus 450K impressions
Underdelivery — pending Q1
259315-183
L'Oréal Paris Skincare Launch – CTV + Digi…
11/18/25
02/14/26
Standard
L'Oréal Paris Skincare Launch
FX on Hulu Binge Ad
Yes
DCM
VideoAmp
CPM
890,000
605,000
660,000
230,000
121,000
Based on prorated allocation
621,900
674,300
589,484
671,331
$35.68
$35.68
1.25%
6.93%
$33.21
$31,755.20
$29,556.90
$21,586.40
$21,586.40
$20,092.05
$21,918.60
$7,638.30
$5,551.20
Prorated to period end
+6% added value impressions
Carryover — 100K impressions
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