Order ID268512
Order NameGeneral_Motors_Truck_Campaign_ESPN_Footb
Order TypeDirect IO
Date Range03/16/2026 - 05/12/2026
Billing AccountGeneral Motors – Media Buying Group
Bill TypeAdvertiser
Billing TermsNet 45
Billing Period SchemeFlight
Billing Emailst.anderson@gm.com
External PO Ref.-
Net CostUSD 3,285,000.00
Gross CostUSD 3,864,705.88
Order OwnerRalph Wiggum
Primary SalespersonMilhouse Van Houten
Account ManagerMaude Flanders
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $3,285,000.00
Remaining Invoice Units56,038,235
Remaining Invoice AmountUSD $1,905,300.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units40,579,412
Cumulative Net Invoice AmountUSD $1,379,700.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
268512-001
General Motors Truck Campaign – ESPN Footb…
11/05/25
02/14/26
Standard
General Motors Truck Campaign
General Motors Truck Campaign – Cross-Platform Reach Pkg
268512
General Motors Truck Campaign (umbrella)
ESPN Live Pre-Roll 15s
Yes
FreeWheel
Nielsen DAR
CPM
2,905,250
2,569,000
3,924,000
0
-
Based on delivery pacing
2,596,300
3,970,800
2,649,393
3,913,297
$30.74
$30.74
4.05%
7.67%
$28.38
$89,307.38
$82,450.99
$78,971.06
$78,971.06
$72,908.22
$111,363.12
$0.00
-
Aligned to delivery pacing
ESPN+ bonus pre-roll
268512-002
General Motors Truck Campaign – ESPN Footb…
11/05/25
03/31/26
Standard
General Motors Truck Campaign
General Motors Truck Campaign – Premium Video Pkg
268512
General Motors Truck Campaign (umbrella)
ABC Primetime CTV Spot
Yes
Hulu Ad Manager
Comscore
CPM
755,000
655,000
976,000
0
-
Based on billing schedule
654,300
967,600
666,797
974,716
$33.74
$33.74
0.70%
16.33%
$28.23
$25,473.70
$21,313.65
$22,099.70
$22,099.70
$18,490.65
$27,552.48
$0.00
-
Locked to billing calendar
Inventory shortfall — covered
Carryover — ESPN linear
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