Order ID269847
Order NameKelloggs_Cereal_BacktoSchool_ESPN_Kids_Q
Order TypeDirect IO
Date Range04/11/2026 - 06/22/2026
Billing AccountKellogg Company – Brand Advertising
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeCalendar Month
Billing Emailsj.martinez@kelloggs.com
External PO Ref.-
Net CostUSD 1,221,200.00
Gross CostUSD 1,436,705.88
Order OwnerBart Simpson
Primary SalespersonLisa Simpson
Account ManagerMarge Simpson
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $1,221,200.00
Remaining Invoice Units20,062,571
Remaining Invoice AmountUSD $561,752.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units23,551,714
Cumulative Net Invoice AmountUSD $659,448.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
269847-001
Kellogg's Cereal Back-to-School – ESPN Kid…
12/08/25
03/15/26
Standard
Kellogg's Cereal Back-to-School
Kellogg's Cereal Back-to-School – Cross-Platform Reach Pkg
269847
Kellogg's Cereal Back-to-School (umbrella)
National Geographic CTV
Pending
FreeWheel
Nielsen DAR
CPM
698,000
568,000
1,172,000
0
-
Based on delivery pacing
564,500
1,183,600
553,604
1,123,280
$21.94
$21.94
3.65%
11.60%
$19.39
$15,314.12
$13,534.22
$12,461.92
$12,461.92
$11,013.52
$22,725.08
$0.00
-
Aligned to delivery pacing
Pacing-aligned overdelivery
Awaiting traffic confirmation
Rolled — pacing adjustment
269847-002
Kellogg's Cereal Back-to-School – ESPN Kid…
11/25/25
02/07/26
Standard
Kellogg's Cereal Back-to-School
Kellogg's Cereal Back-to-School – Premium Video Pkg
269847
Kellogg's Cereal Back-to-School (umbrella)
Freeform Streaming Pre-Roll
Yes
Hulu Ad Manager
Comscore
CPM
1,087,250
615,000
1,804,000
0
-
Based on billing schedule
610,800
1,800,900
620,247
1,807,510
$15.53
$15.53
1.30%
14.00%
$13.36
$16,884.99
$14,525.66
$9,550.95
$9,550.95
$8,216.40
$24,101.44
$0.00
-
Locked to billing calendar
Q-end bonus inventory drop
Open — finance review
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