Order ID281209
Order NameAmerican_Express_Member_Holiday_Offers_S
Order TypeDirect IO
Date Range01/09/2026 - 04/15/2026
Billing AccountAmerican Express – Brand Advertising
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeCalendar Month
Billing Emailsj.martinez@americanexpress.com
External PO Ref.-
Net CostUSD 2,704,800.00
Gross CostUSD 3,182,117.65
Order OwnerBart Simpson
Primary SalespersonLisa Simpson
Account ManagerMarge Simpson
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $1,352,400.00
Remaining Invoice Units36,883,636
Remaining Invoice AmountUSD $1,622,880.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units24,589,091
Cumulative Net Invoice AmountUSD $1,081,920.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
281209-001
American Express Member Holiday Offers – S…
11/12/25
03/28/26
Standard
American Express Member Holiday Offers
American Express Member Holiday Offers – Cross-Platform Reach Pkg
281209
American Express Member Holiday Offers (umbrella)
Hulu CTV Homepage Masthead
Yes
FreeWheel
Nielsen DAR
CPM
641,000
387,000
1,110,000
0
-
Based on delivery pacing
390,600
1,097,800
368,710
1,111,592
$42.37
$42.37
4.00%
8.93%
$38.59
$27,159.17
$24,736.19
$16,397.19
$16,397.19
$14,934.33
$42,834.90
$0.00
-
Aligned to delivery pacing
Pacing-aligned overdelivery
Awaiting traffic confirmation
Rolled — pacing adjustment
281209-002
American Express Member Holiday Offers – S…
12/15/25
02/14/26
Standard
American Express Member Holiday Offers
American Express Member Holiday Offers – Premium Video Pkg
281209
American Express Member Holiday Offers (umbrella)
Disney+ Interstitial 30s
Yes
Hulu Ad Manager
Comscore
CPM
2,429,750
1,697,000
2,734,000
0
-
Based on billing schedule
1,681,600
2,708,000
1,610,297
2,565,503
$20.47
$20.47
3.50%
5.80%
$19.28
$49,736.98
$46,845.58
$34,737.59
$34,737.59
$32,718.16
$52,711.52
$0.00
-
Locked to billing calendar
Rolled — agency reconciliation
281209-003
American Express Member Holiday Offers – S…
12/15/25
03/28/26
Standard
American Express Member Holiday Offers
ESPN Live Pre-Roll 15s
Yes
DCM
VideoAmp
CPM
1,990,250
1,563,000
1,844,000
146,250
76,000
Based on prorated allocation
1,602,000
1,860,900
1,603,243
1,851,484
$26.53
$26.53
1.40%
21.60%
$20.80
$52,801.33
$41,397.20
$41,466.39
$41,466.39
$32,510.40
$38,355.20
$3,042.00
$1,295.22
Prorated to period end
Posted — finance approved
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