Order ID724561
Order NameATAndT_Fiber_Holiday_Bundle_Campaign_Str
Order TypeDirect IO
Date Range04/15/2026 - 06/20/2026
Billing AccountAT&T Inc. – Broadband Marketing
Bill TypeAdvertiser
Billing TermsNet 45
Billing Period SchemeCalendar Month
Billing Emailsk.nguyen@att.com
External PO Ref.-
Net CostUSD 6,715,000.00
Gross CostUSD 7,900,000.00
Order OwnerNelson Muntz
Primary SalespersonLisa Simpson
Account ManagerEdna Krabappel
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $3,357,500.00
Remaining Invoice Units60,598,780
Remaining Invoice AmountUSD $2,484,550.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units103,181,707
Cumulative Net Invoice AmountUSD $4,230,450.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
724561-011
AT&T Fiber Holiday Bundle Campaign – Strea…
12/01/25
03/07/26
Standard
AT&T Fiber Holiday Bundle Campaign
AT&T Fiber Holiday Bundle Campaign – Cross-Platform Reach Pkg
724561
AT&T Fiber Holiday Bundle Campaign (umbrella)
Hulu CTV Homepage Masthead
Yes
FreeWheel
Nielsen DAR
CPM
1,683,500
1,680,000
2,514,000
0
-
Based on delivery pacing
1,722,400
2,504,200
1,738,090
2,564,722
$35.62
$35.62
5.00%
6.87%
$33.17
$59,966.27
$55,841.69
$59,841.60
$59,841.60
$55,725.60
$83,389.38
$0.00
-
Aligned to delivery pacing
Audio companion bonus units
724561-012
AT&T Fiber Holiday Bundle Campaign – Strea…
11/01/25
03/28/26
Standard
AT&T Fiber Holiday Bundle Campaign
AT&T Fiber Holiday Bundle Campaign – Premium Video Pkg
724561
AT&T Fiber Holiday Bundle Campaign (umbrella)
Disney+ Interstitial 30s
Pending Validation
Hulu Ad Manager
Comscore
CPM
2,726,750
2,522,000
4,511,000
0
-
Based on billing schedule
2,577,200
4,621,500
2,468,844
4,410,887
$34.83
$34.83
3.25%
7.47%
$32.23
$94,972.70
$87,883.15
$87,841.26
$87,841.26
$81,284.06
$145,389.53
$0.00
-
Locked to billing calendar
Pacing-aligned overdelivery
Awaiting traffic confirmation
724561-013
AT&T Fiber Holiday Bundle Campaign – Strea…
11/18/25
03/07/26
Standard
AT&T Fiber Holiday Bundle Campaign
ESPN Live Pre-Roll 15s
Yes
DCM
VideoAmp
CPM
1,382,000
1,207,000
1,753,000
0
-
Based on prorated allocation
1,195,600
1,774,500
1,146,060
1,700,475
$30.13
$30.13
3.90%
6.87%
$28.06
$41,639.66
$38,778.92
$36,366.91
$36,366.91
$33,868.42
$49,189.18
$0.00
-
Prorated to period end
Q-end bonus inventory drop
Rolled — agency reconciliation
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