Order ID268241
Order NameState_Farm_Insurance_Open_Enrollment_Nat
Order TypeDirect IO
Date Range03/09/2026 - 06/15/2026
Billing AccountState Farm – National Brand Media
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeCalendar Month
Billing Emailsk.nguyen@statefarm.com
External PO Ref.-
Net CostUSD 2,892,500.00
Gross CostUSD 3,402,941.18
Order OwnerNelson Muntz
Primary SalespersonLisa Simpson
Account ManagerEdna Krabappel
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $1,446,250.00
Remaining Invoice Units42,949,242
Remaining Invoice AmountUSD $1,417,325.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units44,702,273
Cumulative Net Invoice AmountUSD $1,475,175.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
268241-001
State Farm Insurance Open Enrollment – Nat…
12/08/25
03/15/26
Standard
State Farm Insurance Open Enrollment
State Farm Insurance Open Enrollment – Cross-Platform Reach Pkg
268241
State Farm Insurance Open Enrollment (umbrella)
ABC Primetime CTV Spot
Pending
FreeWheel
Nielsen DAR
CPM
1,633,250
1,615,000
2,853,000
0
-
Based on delivery pacing
1,608,100
2,879,700
1,646,666
2,747,218
$14.98
$14.98
0.45%
16.27%
$12.54
$24,466.08
$20,480.95
$24,192.70
$24,192.70
$20,252.10
$35,776.62
$0.00
-
Aligned to delivery pacing
Premium sponsorship overlay
Hulu CTV underdelivery makegood
250K impressions rolled forward
268241-002
State Farm Insurance Open Enrollment – Nat…
11/12/25
03/07/26
Standard
State Farm Insurance Open Enrollment
State Farm Insurance Open Enrollment – Premium Video Pkg
268241
State Farm Insurance Open Enrollment (umbrella)
Hulu Ad-Supported Mid-Roll
Yes
Hulu Ad Manager
Comscore
CPM
2,318,000
2,309,000
2,454,000
0
-
Based on billing schedule
2,333,500
2,430,800
2,345,749
2,464,608
$21.25
$21.25
4.60%
16.87%
$17.67
$49,257.50
$40,959.06
$49,066.25
$49,066.25
$40,800.03
$43,362.18
$0.00
-
Locked to billing calendar
Sponsorship cross-promo unit
Approved — credit issued
268241-003
State Farm Insurance Open Enrollment – Nat…
12/01/25
03/31/26
Standard
State Farm Insurance Open Enrollment
FX on Hulu Binge Ad
Pending Validation
DCM
VideoAmp
CPM
1,282,250
795,000
1,824,000
0
-
Based on prorated allocation
798,300
1,799,300
788,509
1,725,295
$35.48
$35.48
4.10%
14.93%
$30.18
$45,494.23
$38,698.31
$28,206.60
$28,206.60
$23,993.10
$55,048.32
$0.00
-
Prorated to period end
Tentpole spotlight placement
Rolled 500K impressions from Mar
268241-004
State Farm Insurance Open Enrollment – Nat…
11/01/25
03/15/26
Standard
State Farm Insurance Open Enrollment
State Farm Insurance Open Enrollment – Disney Streaming Pkg
268241
State Farm Insurance Open Enrollment (umbrella)
National Geographic CTV
Yes
Innovid
DoubleVerify
CPM
3,098,750
2,179,000
5,493,000
0
-
Manual adjustment recommended
2,250,000
5,593,800
2,200,012
5,374,624
$40.32
$40.32
4.70%
18.40%
$32.90
$124,941.60
$101,948.88
$87,857.28
$87,857.28
$71,689.10
$180,719.70
$0.00
-
Pending finance approval
Co-branded social extension
Scheduled for next flight
Auto-rolled to next billing cycle
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