Order ID268241
Order NameState_Farm_Insurance_Open_Enrollment_Nat
Order TypeDirect IO
Date Range03/09/2026 - 06/15/2026
Billing AccountState Farm – National Brand Media
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeCalendar Month
Billing Emailsk.nguyen@statefarm.com
External PO Ref.-

Net CostUSD 2,892,500.00
Gross CostUSD 3,402,941.18

Order OwnerNelson Muntz
Primary SalespersonLisa Simpson
Account ManagerEdna Krabappel
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $1,446,250.00
Remaining Invoice Units42,949,242
Remaining Invoice AmountUSD $1,417,325.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units44,702,273
Cumulative Net Invoice AmountUSD $1,475,175.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
268241-011
State Farm Insurance Open Enrollment – Nat…
11/12/25
02/14/26
Standard
State Farm Insurance Open Enrollment
State Farm Insurance Open Enrollment – Cross-Platform Reach Pkg
268241
State Farm Insurance Open Enrollment (umbrella)
Hulu Ad-Supported Mid-Roll
Yes
FreeWheel
Nielsen DAR
CPM
755,750
462,000
1,080,000
0
-
Based on delivery pacing
470,500
1,086,400
474,964
1,088,942
$18.62
$18.62
6.25%
16.07%
$15.63
$14,072.07
$11,812.37
$8,602.44
$8,602.44
$7,221.06
$16,880.40
$0.00
-
Aligned to delivery pacing
Audio companion bonus units
Hotstar shortfall — covered
Carried — pending audit close
268241-012
State Farm Insurance Open Enrollment – Nat…
12/15/25
03/15/26
Standard
State Farm Insurance Open Enrollment
State Farm Insurance Open Enrollment – Premium Video Pkg
268241
State Farm Insurance Open Enrollment (umbrella)
FX on Hulu Binge Ad
Yes
Hulu Ad Manager
Comscore
CPM
2,783,000
2,562,000
3,088,000
0
-
Based on billing schedule
2,663,100
3,131,100
2,531,149
2,944,839
$25.21
$25.21
1.90%
20.93%
$19.93
$70,159.43
$55,465.19
$64,588.02
$64,588.02
$51,060.66
$61,543.84
$0.00
-
Locked to billing calendar
Pacing-aligned overdelivery
Awaiting traffic confirmation
268241-013
State Farm Insurance Open Enrollment – Nat…
11/18/25
02/14/26
Standard
State Farm Insurance Open Enrollment
National Geographic CTV
Yes
DCM
VideoAmp
CPM
749,750
739,000
1,349,550
0
-
Based on prorated allocation
753,600
1,348,650
759,620
1,361,633
$24.48
$24.48
5.00%
11.20%
$21.74
$18,353.88
$16,299.56
$18,090.72
$18,090.72
$16,065.86
$29,339.22
$0.00
-
Prorated to period end
Q-end bonus inventory drop
Rolled — agency reconciliation
268241-014
State Farm Insurance Open Enrollment – Nat…
12/15/25
03/07/26
Standard
State Farm Insurance Open Enrollment
State Farm Insurance Open Enrollment – Disney Streaming Pkg
268241
State Farm Insurance Open Enrollment (umbrella)
Freeform Streaming Pre-Roll
Yes
Innovid
DoubleVerify
CPM
705,500
393,000
505,000
200,500
149,000
Manual adjustment recommended
386,000
517,200
390,927
503,548
$38.35
$38.35
0.55%
17.80%
$31.52
$27,055.92
$22,237.36
$15,071.55
$15,071.55
$12,387.36
$15,917.60
$6,319.76
$4,065.30
Pending finance approval
VOD cross-platform bonus
Posted — finance approved
Carried — credit memo issued