Order ID277480
Order NamePfizer_Flu_Season_Education_Campaign_CTV
Order TypeDirect IO
Date Range02/17/2026 - 06/14/2026
Billing AccountPfizer Inc. – Health & Wellness Media
Bill TypeAdvertiser
Billing TermsNet 45
Billing Period SchemeCalendar Month
Billing Emailsk.nguyen@pfizer.com
External PO Ref.-
Net CostUSD 3,474,000.00
Gross CostUSD 4,087,058.82
Order OwnerNelson Muntz
Primary SalespersonLisa Simpson
Account ManagerEdna Krabappel
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $1,737,000.00
Remaining Invoice Units31,083,158
Remaining Invoice AmountUSD $1,181,160.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units60,337,895
Cumulative Net Invoice AmountUSD $2,292,840.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
277480-001
Pfizer Flu Season Education Campaign – CTV
11/25/25
02/28/26
Standard
Pfizer Flu Season Education Campaign
Pfizer Flu Season Education Campaign – Cross-Platform Reach Pkg
277480
Pfizer Flu Season Education Campaign (umbrella)
ESPN Live Pre-Roll 15s
Pending Validation
FreeWheel
Nielsen DAR
CPM
1,461,500
993,000
2,396,000
0
-
Based on delivery pacing
1,004,700
2,385,000
984,983
2,337,007
$22.19
$22.19
0.20%
9.13%
$20.16
$32,430.69
$29,463.84
$22,034.67
$22,034.67
$20,018.88
$48,303.36
$0.00
-
Aligned to delivery pacing
Branded segment integration
Viewability shortfall — covered
Rolled to Q3 flight
277480-002
Pfizer Flu Season Education Campaign – CTV
12/15/25
04/15/26
Standard
Pfizer Flu Season Education Campaign
Pfizer Flu Season Education Campaign – Premium Video Pkg
277480
Pfizer Flu Season Education Campaign (umbrella)
ABC Primetime CTV Spot
Yes
Hulu Ad Manager
Comscore
CPM
2,111,750
1,716,000
3,985,000
0
-
Based on billing schedule
1,714,000
3,950,800
1,706,197
3,834,296
$28.78
$28.78
0.05%
21.07%
$22.72
$60,776.17
$47,978.96
$49,386.48
$49,386.48
$38,987.52
$90,539.20
$0.00
-
Locked to billing calendar
Audio companion bonus units
Hotstar shortfall — covered
277480-003
Pfizer Flu Season Education Campaign – CTV
11/01/25
02/28/26
Standard
Pfizer Flu Season Education Campaign
Hulu Ad-Supported Mid-Roll
Pending Validation
DCM
VideoAmp
CPM
3,235,250
1,863,000
4,638,000
0
-
Based on prorated allocation
1,872,300
4,688,800
1,777,432
4,611,894
$20.85
$20.85
1.00%
18.33%
$17.03
$67,454.96
$55,096.31
$38,843.55
$38,843.55
$31,726.89
$78,985.14
$0.00
-
Prorated to period end
Pacing-aligned overdelivery
Rolled — pacing adjustment
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