Order ID277480
Order NamePfizer_Flu_Season_Education_Campaign_CTV
Order TypeDirect IO
Date Range02/17/2026 - 06/14/2026
Billing AccountPfizer Inc. – Health & Wellness Media
Bill TypeAdvertiser
Billing TermsNet 45
Billing Period SchemeCalendar Month
Billing Emailsk.nguyen@pfizer.com
External PO Ref.-
Net CostUSD 3,474,000.00
Gross CostUSD 4,087,058.82
Order OwnerNelson Muntz
Primary SalespersonLisa Simpson
Account ManagerEdna Krabappel
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $1,737,000.00
Remaining Invoice Units31,083,158
Remaining Invoice AmountUSD $1,181,160.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units60,337,895
Cumulative Net Invoice AmountUSD $2,292,840.00
Cumulative Net Invoice AmountPrior to this period-
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Start Date
End Date
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Order
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Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
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Cum. Primary Perf.
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Unit Cost Before Disc.
Gross Unit Cost
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Total Disc. %
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Gross Inv. Amt.
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Rem. Inv. Amt.
Suggested Amt.
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Added Value
Makegood
Rollovers
277480-011
Pfizer Flu Season Education Campaign – CTV
11/05/25
03/15/26
Standard
Pfizer Flu Season Education Campaign
Pfizer Flu Season Education Campaign – Cross-Platform Reach Pkg
277480
Pfizer Flu Season Education Campaign (umbrella)
ABC Primetime CTV Spot
Yes
FreeWheel
Nielsen DAR
CPM
1,453,250
1,429,000
1,793,000
0
-
Based on delivery pacing
1,481,700
1,793,800
1,474,825
1,802,308
$16.74
$16.74
2.55%
11.40%
$14.83
$24,327.40
$21,551.70
$23,921.46
$23,921.46
$21,192.07
$26,590.19
$0.00
-
Aligned to delivery pacing
Connected TV viewability bonus
Audience guarantee shortfall
Carryover — Hulu CTV pre-roll
277480-012
Pfizer Flu Season Education Campaign – CTV
12/01/25
02/07/26
Standard
Pfizer Flu Season Education Campaign
Pfizer Flu Season Education Campaign – Premium Video Pkg
277480
Pfizer Flu Season Education Campaign (umbrella)
Hulu Ad-Supported Mid-Roll
Yes
Hulu Ad Manager
Comscore
CPM
497,750
340,000
511,000
0
-
Based on billing schedule
333,700
510,600
333,321
520,996
$34.36
$34.36
4.65%
13.33%
$29.78
$17,102.69
$14,823.00
$11,682.40
$11,682.40
$10,125.20
$15,217.58
$0.00
-
Locked to billing calendar
Rolled to Q4 flight
277480-013
Pfizer Flu Season Education Campaign – CTV
12/08/25
02/28/26
Standard
Pfizer Flu Season Education Campaign
FX on Hulu Binge Ad
Yes
DCM
VideoAmp
CPM
2,870,000
1,776,000
3,438,000
0
-
Based on prorated allocation
1,829,500
3,409,500
1,793,708
3,458,128
$32.32
$32.32
5.45%
8.73%
$29.50
$92,758.40
$84,665.00
$57,400.32
$57,400.32
$52,392.00
$101,421.00
$0.00
-
Prorated to period end
Hotstar shortfall — covered
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