Order ID293528
Order NameGeneral_Motors_EV_Awareness_Campaign_ESP
Order TypeDirect IO
Date Range02/18/2026 - 05/16/2026
Billing AccountGeneral Motors – Media Buying Group
Bill TypeAdvertiser
Billing TermsNet 45
Billing Period SchemeFlight
Billing Emailst.anderson@gm.com
External PO Ref.-
Net CostUSD 13,260,000.00
Gross CostUSD 15,600,000.00
Order OwnerRalph Wiggum
Primary SalespersonMilhouse Van Houten
Account ManagerMaude Flanders
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $4,420,000.00
Remaining Invoice Units212,963,636
Remaining Invoice AmountUSD $7,027,800.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units188,854,545
Cumulative Net Invoice AmountUSD $6,232,200.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
293528-001
General Motors EV Awareness Campaign – ESP…
11/18/25
02/28/26
Standard
General Motors EV Awareness Campaign
General Motors EV Awareness Campaign – Cross-Platform Reach Pkg
293528
General Motors EV Awareness Campaign (umbrella)
Freeform Streaming Pre-Roll
Yes
FreeWheel
Nielsen DAR
CPM
1,276,250
745,000
1,289,000
0
-
Based on delivery pacing
769,700
1,309,700
734,341
1,232,155
$27.16
$27.16
5.55%
6.80%
$25.31
$34,662.95
$32,301.89
$20,234.20
$20,234.20
$18,855.95
$32,624.59
$0.00
-
Aligned to delivery pacing
Q-end bonus inventory drop
293528-002
General Motors EV Awareness Campaign – ESP…
11/05/25
04/15/26
Standard
General Motors EV Awareness Campaign
General Motors EV Awareness Campaign – Premium Video Pkg
293528
General Motors EV Awareness Campaign (umbrella)
Hulu CTV Homepage Masthead
Pending Validation
Hulu Ad Manager
Comscore
CPM
2,339,750
1,393,000
1,567,000
772,750
395,000
Based on billing schedule
1,433,700
1,578,100
1,425,819
1,598,151
$22.01
$22.01
0.35%
19.67%
$17.68
$51,497.90
$41,366.78
$30,659.93
$30,659.93
$24,628.24
$27,704.56
$13,662.22
$8,063.74
Locked to billing calendar
VOD cross-platform bonus
Posted — finance approved
293528-003
General Motors EV Awareness Campaign – ESP…
11/12/25
03/31/26
Standard
General Motors EV Awareness Campaign
Disney+ Interstitial 30s
Yes
DCM
VideoAmp
CPM
744,500
522,000
955,000
0
-
Based on prorated allocation
528,100
948,200
516,749
917,807
$36.93
$36.93
5.75%
20.47%
$29.37
$27,494.38
$21,865.97
$19,277.46
$19,277.46
$15,331.14
$28,048.35
$0.00
-
Prorated to period end
Bonus 125K impressions
Carryover from Q1 flight
293528-004
General Motors EV Awareness Campaign – ESP…
12/01/25
03/15/26
Standard
General Motors EV Awareness Campaign
General Motors EV Awareness Campaign – Disney Streaming Pkg
293528
General Motors EV Awareness Campaign (umbrella)
ESPN Live Pre-Roll 15s
Yes
Innovid
DoubleVerify
CPM
3,231,500
3,105,000
5,439,000
0
-
Manual adjustment recommended
3,131,000
5,536,100
3,021,801
5,447,754
$34.49
$34.49
1.65%
13.67%
$29.78
$111,454.44
$96,234.07
$107,091.45
$107,091.45
$92,466.90
$161,973.42
$0.00
-
Pending finance approval
+12% added value impressions
ESPN underdelivery makegood
Carryover — 200K impressions
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