Order ID293528
Order NameGeneral_Motors_EV_Awareness_Campaign_ESP
Order TypeDirect IO
Date Range02/18/2026 - 05/16/2026
Billing AccountGeneral Motors – Media Buying Group
Bill TypeAdvertiser
Billing TermsNet 45
Billing Period SchemeFlight
Billing Emailst.anderson@gm.com
External PO Ref.-
Net CostUSD 13,260,000.00
Gross CostUSD 15,600,000.00
Order OwnerRalph Wiggum
Primary SalespersonMilhouse Van Houten
Account ManagerMaude Flanders
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $4,420,000.00
Remaining Invoice Units212,963,636
Remaining Invoice AmountUSD $7,027,800.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units188,854,545
Cumulative Net Invoice AmountUSD $6,232,200.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
293528-011
General Motors EV Awareness Campaign – ESP…
11/05/25
04/15/26
Standard
General Motors EV Awareness Campaign
General Motors EV Awareness Campaign – Cross-Platform Reach Pkg
293528
General Motors EV Awareness Campaign (umbrella)
Hulu CTV Homepage Masthead
Yes
FreeWheel
Nielsen DAR
CPM
3,113,750
1,891,000
6,149,000
0
-
Based on delivery pacing
1,888,600
6,186,600
1,877,823
6,137,987
$29.45
$29.45
3.50%
20.33%
$23.46
$91,699.94
$73,048.57
$55,689.95
$55,689.95
$44,362.86
$144,255.54
$0.00
-
Aligned to delivery pacing
Tentpole spotlight placement
293528-012
General Motors EV Awareness Campaign – ESP…
12/08/25
03/31/26
Standard
General Motors EV Awareness Campaign
General Motors EV Awareness Campaign – Premium Video Pkg
293528
General Motors EV Awareness Campaign (umbrella)
Disney+ Interstitial 30s
Yes
Hulu Ad Manager
Comscore
CPM
2,359,250
1,622,000
2,694,000
0
-
Based on billing schedule
1,598,900
2,682,800
1,638,105
2,556,625
$20.64
$20.64
5.75%
11.53%
$18.26
$48,694.92
$43,079.91
$33,478.08
$33,478.08
$29,617.72
$49,192.44
$0.00
-
Locked to billing calendar
Co-branded social extension
Scheduled for next flight
293528-013
General Motors EV Awareness Campaign – ESP…
12/15/25
02/07/26
Standard
General Motors EV Awareness Campaign
ESPN Live Pre-Roll 15s
Yes
DCM
VideoAmp
CPM
1,123,250
851,000
1,270,000
0
-
Based on prorated allocation
836,600
1,270,700
816,940
1,281,696
$38.16
$38.16
3.00%
9.67%
$34.47
$42,863.22
$38,718.43
$32,474.16
$32,474.16
$29,333.97
$43,776.90
$0.00
-
Prorated to period end
Hulu CTV bonus rotation
Rolled — pending IO amendment
293528-014
General Motors EV Awareness Campaign – ESP…
11/25/25
03/31/26
Standard
General Motors EV Awareness Campaign
General Motors EV Awareness Campaign – Disney Streaming Pkg
293528
General Motors EV Awareness Campaign (umbrella)
ABC Primetime CTV Spot
Pending
Innovid
DoubleVerify
CPM
197,000
133,000
271,000
0
-
Manual adjustment recommended
134,200
273,100
137,119
274,199
$33.74
$33.74
3.75%
21.73%
$26.41
$6,646.78
$5,202.77
$4,487.42
$4,487.42
$3,512.53
$7,157.11
$0.00
-
Pending finance approval
ESPN+ bonus pre-roll
Reissued via MagniteAd Manager
Carryover — Disney+ Hotstar pod
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