Order ID269315
Order NameMcDonalds_McRib_Return_Launch_Live_+_Str
Order TypeDirect IO
Date Range12/12/2025 - 04/13/2026
Billing AccountMcDonald's USA – National Advertising
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeCalendar Month
Billing Emailsa.garcia@mcdonalds.com
External PO Ref.-
Net CostUSD 3,708,000.00
Gross CostUSD 4,362,352.94
Order OwnerBart Simpson
Primary SalespersonMartin Prince
Account ManagerMarge Simpson
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $1,236,000.00
Remaining Invoice Units22,954,286
Remaining Invoice AmountUSD $964,080.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units65,331,429
Cumulative Net Invoice AmountUSD $2,743,920.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
269315-001
McDonald's McRib Return Launch – Live + St…
11/18/25
03/28/26
Standard
McDonald's McRib Return Launch
McDonald's McRib Return Launch – Cross-Platform Reach Pkg
269315
McDonald's McRib Return Launch (umbrella)
ESPN Live Pre-Roll 15s
Pending
FreeWheel
Nielsen DAR
CPM
2,135,000
2,050,000
3,933,000
0
-
Based on delivery pacing
2,063,200
3,889,600
1,957,011
3,778,018
$34.61
$34.61
2.20%
19.67%
$27.80
$73,892.35
$59,353.00
$70,950.50
$70,950.50
$56,990.00
$109,337.40
$0.00
-
Aligned to delivery pacing
+8% added value impressions
269315-002
McDonald's McRib Return Launch – Live + St…
12/08/25
02/28/26
Standard
McDonald's McRib Return Launch
McDonald's McRib Return Launch – Premium Video Pkg
269315
McDonald's McRib Return Launch (umbrella)
ABC Primetime CTV Spot
Yes
Hulu Ad Manager
Comscore
CPM
632,750
467,000
1,082,000
0
-
Based on billing schedule
480,800
1,095,300
452,013
1,090,769
$41.69
$41.69
0.30%
9.60%
$37.69
$26,379.35
$23,848.35
$19,469.23
$19,469.23
$17,601.23
$40,780.58
$0.00
-
Locked to billing calendar
Premium sponsorship overlay
Hulu CTV underdelivery makegood
269315-003
McDonald's McRib Return Launch – Live + St…
11/05/25
04/15/26
Standard
McDonald's McRib Return Launch
Hulu Ad-Supported Mid-Roll
Pending
DCM
VideoAmp
CPM
1,022,750
828,000
1,754,000
0
-
Based on prorated allocation
846,300
1,775,500
800,076
1,723,346
$29.75
$29.75
1.00%
8.00%
$27.37
$30,426.81
$27,992.67
$24,633.00
$24,633.00
$22,662.36
$48,006.98
$0.00
-
Prorated to period end
Sponsorship cross-promo unit
Rolled $8,376 from prior period
269315-004
McDonald's McRib Return Launch – Live + St…
11/18/25
03/07/26
Standard
McDonald's McRib Return Launch
McDonald's McRib Return Launch – Disney Streaming Pkg
269315
McDonald's McRib Return Launch (umbrella)
FX on Hulu Binge Ad
Pending
Innovid
DoubleVerify
CPM
2,114,750
2,051,000
3,806,550
0
-
Manual adjustment recommended
2,024,600
3,845,050
2,043,237
3,858,271
$27.23
$27.23
4.60%
12.13%
$23.93
$57,584.64
$50,605.97
$55,848.73
$55,848.73
$49,080.43
$91,090.74
$0.00
-
Pending finance approval
Tentpole spotlight placement
Approved — bonus inventory
Rolled 175K impressions from Aug
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