Order ID269315
Order NameMcDonalds_McRib_Return_Launch_Live_+_Str
Order TypeDirect IO
Date Range12/12/2025 - 04/13/2026
Billing AccountMcDonald's USA – National Advertising
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeCalendar Month
Billing Emailsa.garcia@mcdonalds.com
External PO Ref.-
Net CostUSD 3,708,000.00
Gross CostUSD 4,362,352.94
Order OwnerBart Simpson
Primary SalespersonMartin Prince
Account ManagerMarge Simpson
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $1,236,000.00
Remaining Invoice Units22,954,286
Remaining Invoice AmountUSD $964,080.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units65,331,429
Cumulative Net Invoice AmountUSD $2,743,920.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
269315-021
McDonald's McRib Return Launch – Live + St…
11/01/25
02/28/26
Standard
McDonald's McRib Return Launch
McDonald's McRib Return Launch – Cross-Platform Reach Pkg
269315
McDonald's McRib Return Launch (umbrella)
Hulu Ad-Supported Mid-Roll
Yes
FreeWheel
Nielsen DAR
CPM
860,000
753,000
1,385,000
0
-
Based on delivery pacing
771,200
1,371,800
725,233
1,377,248
$43.50
$43.50
6.05%
9.27%
$39.47
$37,410.00
$33,944.20
$32,755.50
$32,755.50
$29,720.91
$54,665.95
$0.00
-
Aligned to delivery pacing
Co-branded social extension
Scheduled for next flight
Auto-rolled to next billing cycle
269315-022
McDonald's McRib Return Launch – Live + St…
12/01/25
02/14/26
Standard
McDonald's McRib Return Launch
McDonald's McRib Return Launch – Premium Video Pkg
269315
McDonald's McRib Return Launch (umbrella)
FX on Hulu Binge Ad
Pending Validation
Hulu Ad Manager
Comscore
CPM
1,751,750
1,210,000
2,829,000
0
-
Based on billing schedule
1,202,700
2,861,000
1,159,120
2,923,448
$39.11
$39.11
3.20%
17.73%
$32.18
$68,510.94
$56,371.32
$47,323.10
$47,323.10
$38,937.80
$91,037.22
$0.00
-
Locked to billing calendar
Hulu CTV bonus rotation
Scheduled — Q3 flight
269315-023
McDonald's McRib Return Launch – Live + St…
11/18/25
03/15/26
Standard
McDonald's McRib Return Launch
National Geographic CTV
Yes
DCM
VideoAmp
CPM
1,662,500
1,094,000
1,526,000
136,500
79,000
Based on prorated allocation
1,107,700
1,509,400
1,123,138
1,492,280
$36.24
$36.24
5.85%
13.13%
$31.48
$60,249.00
$52,335.50
$39,646.56
$39,646.56
$34,439.12
$48,038.48
$4,297.02
$2,186.67
Prorated to period end
ESPN+ bonus pre-roll
Carryover — Disney+ Hotstar pod
269315-024
McDonald's McRib Return Launch – Live + St…
11/25/25
03/31/26
Standard
McDonald's McRib Return Launch
McDonald's McRib Return Launch – Disney Streaming Pkg
269315
McDonald's McRib Return Launch (umbrella)
Freeform Streaming Pre-Roll
Pending Validation
Innovid
DoubleVerify
CPM
851,750
819,000
1,281,000
0
-
Manual adjustment recommended
811,300
1,271,900
763,369
1,269,249
$31.30
$31.30
0.45%
11.00%
$27.86
$26,659.78
$23,729.76
$25,634.70
$25,634.70
$22,817.34
$35,688.66
$0.00
-
Pending finance approval
Disney+ Hotstar bonus pod
Inventory shortfall — covered
Carryover — ESPN linear
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