Order ID269315
Order NameMcDonalds_McRib_Return_Launch_Live_+_Str
Order TypeDirect IO
Date Range12/12/2025 - 04/13/2026
Billing AccountMcDonald's USA – National Advertising
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeCalendar Month
Billing Emailsa.garcia@mcdonalds.com
External PO Ref.-
Net CostUSD 3,708,000.00
Gross CostUSD 4,362,352.94
Order OwnerBart Simpson
Primary SalespersonMartin Prince
Account ManagerMarge Simpson
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $1,236,000.00
Remaining Invoice Units22,954,286
Remaining Invoice AmountUSD $964,080.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units65,331,429
Cumulative Net Invoice AmountUSD $2,743,920.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
269315-011
McDonald's McRib Return Launch – Live + St…
11/01/25
03/31/26
Standard
McDonald's McRib Return Launch
McDonald's McRib Return Launch – Cross-Platform Reach Pkg
269315
McDonald's McRib Return Launch (umbrella)
ABC Primetime CTV Spot
Yes
FreeWheel
Nielsen DAR
CPM
221,750
167,000
171,000
50,750
35,000
Based on delivery pacing
172,000
170,900
175,014
168,276
$36.40
$36.40
2.80%
16.00%
$30.58
$8,071.70
$6,781.11
$6,078.80
$6,078.80
$5,106.86
$5,229.18
$1,551.93
$1,048.37
Aligned to delivery pacing
Hulu CTV bonus rotation
Scheduled — Q1 flight
Rolled — pending IO amendment
269315-012
McDonald's McRib Return Launch – Live + St…
12/01/25
02/07/26
Standard
McDonald's McRib Return Launch
McDonald's McRib Return Launch – Premium Video Pkg
269315
McDonald's McRib Return Launch (umbrella)
Hulu Ad-Supported Mid-Roll
Pending Validation
Hulu Ad Manager
Comscore
CPM
1,804,250
1,761,000
3,247,650
0
-
Based on billing schedule
1,773,800
3,325,150
1,813,232
3,205,056
$19.92
$19.92
2.55%
19.40%
$16.06
$35,940.66
$28,976.25
$35,079.12
$35,079.12
$28,281.66
$52,157.26
$0.00
-
Locked to billing calendar
ESPN+ bonus pre-roll
269315-013
McDonald's McRib Return Launch – Live + St…
12/01/25
02/07/26
Standard
McDonald's McRib Return Launch
FX on Hulu Binge Ad
Pending Validation
DCM
VideoAmp
CPM
1,246,250
1,091,000
2,203,000
0
-
Based on prorated allocation
1,075,300
2,186,600
1,044,036
2,098,967
$35.71
$35.71
0.85%
21.33%
$28.09
$44,503.59
$35,007.16
$38,959.61
$38,959.61
$30,646.19
$61,882.27
$0.00
-
Prorated to period end
Disney+ Hotstar bonus pod
Inventory shortfall — covered
269315-014
McDonald's McRib Return Launch – Live + St…
11/01/25
03/07/26
Standard
McDonald's McRib Return Launch
McDonald's McRib Return Launch – Disney Streaming Pkg
269315
McDonald's McRib Return Launch (umbrella)
National Geographic CTV
Pending Validation
Innovid
DoubleVerify
CPM
1,601,750
1,352,000
2,858,000
0
-
Manual adjustment recommended
1,387,100
2,824,900
1,422,090
2,699,473
$18.74
$18.74
2.75%
11.87%
$16.52
$30,016.79
$26,460.91
$25,336.48
$25,336.48
$22,335.04
$47,214.16
$0.00
-
Pending finance approval
Audience guarantee shortfall
Carryover — Hulu CTV pre-roll
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