Order ID272918
Order NameESPN_Fantasy_Football_Sponsorship_Nation
Order TypeDirect IO
Date Range12/11/2025 - 02/27/2026
Billing AccountDraftKings – Sports Marketing
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeFlight
Billing Emailsd.williams@draftkings.com
External PO Ref.-
Net CostUSD 4,272,000.00
Gross CostUSD 5,025,882.35
Order OwnerTodd Flanders
Primary SalespersonRod Flanders
Account ManagerMaude Flanders
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $1,424,000.00
Remaining Invoice Units36,147,692
Remaining Invoice AmountUSD $1,409,760.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units73,390,769
Cumulative Net Invoice AmountUSD $2,862,240.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
272918-001
ESPN Fantasy Football Sponsorship – Nation…
11/18/25
03/31/26
Standard
ESPN Fantasy Football Sponsorship
ESPN Fantasy Football Sponsorship – Cross-Platform Reach Pkg
272918
ESPN Fantasy Football Sponsorship (umbrella)
ABC Primetime CTV Spot
Yes
FreeWheel
Nielsen DAR
CPM
680,750
612,000
655,000
25,750
20,000
Based on delivery pacing
607,300
667,100
611,730
682,492
$36.34
$36.34
0.20%
16.87%
$30.21
$24,738.46
$20,565.46
$22,240.08
$22,240.08
$18,488.52
$19,787.55
$777.91
$462.18
Aligned to delivery pacing
Hulu CTV bonus rotation
Scheduled — Q1 flight
Rolled — pending IO amendment
272918-002
ESPN Fantasy Football Sponsorship – Nation…
12/01/25
03/31/26
Standard
ESPN Fantasy Football Sponsorship
ESPN Fantasy Football Sponsorship – Premium Video Pkg
272918
ESPN Fantasy Football Sponsorship (umbrella)
Hulu Ad-Supported Mid-Roll
Yes
Hulu Ad Manager
Comscore
CPM
1,052,000
864,000
2,040,000
0
-
Based on billing schedule
850,300
2,024,400
847,711
1,929,830
$28.00
$28.00
2.85%
21.00%
$22.12
$29,456.00
$23,270.24
$24,192.00
$24,192.00
$19,111.68
$45,124.80
$0.00
-
Locked to billing calendar
ESPN+ bonus pre-roll
272918-003
ESPN Fantasy Football Sponsorship – Nation…
11/18/25
02/14/26
Standard
ESPN Fantasy Football Sponsorship
FX on Hulu Binge Ad
Yes
DCM
VideoAmp
CPM
2,432,750
2,340,000
2,976,000
0
-
Based on prorated allocation
2,343,200
2,945,300
2,356,641
2,841,023
$23.49
$23.49
0.75%
15.53%
$19.84
$57,145.30
$48,265.76
$54,966.60
$54,966.60
$46,425.60
$59,043.84
$0.00
-
Prorated to period end
Disney+ Hotstar bonus pod
Inventory shortfall — covered
272918-004
ESPN Fantasy Football Sponsorship – Nation…
12/08/25
04/15/26
Standard
ESPN Fantasy Football Sponsorship
ESPN Fantasy Football Sponsorship – Disney Streaming Pkg
272918
ESPN Fantasy Football Sponsorship (umbrella)
National Geographic CTV
Yes
Innovid
DoubleVerify
CPM
1,952,000
1,667,000
3,754,000
0
-
Manual adjustment recommended
1,696,900
3,764,000
1,697,144
3,692,435
$16.39
$16.39
2.95%
17.20%
$13.57
$31,993.28
$26,488.64
$27,322.13
$27,322.13
$22,621.19
$50,941.78
$0.00
-
Pending finance approval
Audience guarantee shortfall
Carryover — Hulu CTV pre-roll
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