Order ID272918
Order NameESPN_Fantasy_Football_Sponsorship_Nation
Order TypeDirect IO
Date Range12/11/2025 - 02/27/2026
Billing AccountDraftKings – Sports Marketing
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeFlight
Billing Emailsd.williams@draftkings.com
External PO Ref.-
Net CostUSD 4,272,000.00
Gross CostUSD 5,025,882.35
Order OwnerTodd Flanders
Primary SalespersonRod Flanders
Account ManagerMaude Flanders
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $1,424,000.00
Remaining Invoice Units36,147,692
Remaining Invoice AmountUSD $1,409,760.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units73,390,769
Cumulative Net Invoice AmountUSD $2,862,240.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
272918-021
ESPN Fantasy Football Sponsorship – Nation…
12/01/25
02/07/26
Standard
ESPN Fantasy Football Sponsorship
ESPN Fantasy Football Sponsorship – Cross-Platform Reach Pkg
272918
ESPN Fantasy Football Sponsorship (umbrella)
FX on Hulu Binge Ad
Yes
FreeWheel
Nielsen DAR
CPM
370,250
214,000
664,000
0
-
Based on delivery pacing
218,300
672,800
205,210
686,910
$37.06
$37.06
5.30%
16.60%
$30.91
$13,721.47
$11,444.43
$7,930.84
$7,930.84
$6,614.74
$20,524.24
$0.00
-
Aligned to delivery pacing
Branded segment integration
Viewability shortfall — covered
Rolled to Q1 flight
272918-022
ESPN Fantasy Football Sponsorship – Nation…
12/08/25
03/28/26
Standard
ESPN Fantasy Football Sponsorship
ESPN Fantasy Football Sponsorship – Premium Video Pkg
272918
ESPN Fantasy Football Sponsorship (umbrella)
National Geographic CTV
Yes
Hulu Ad Manager
Comscore
CPM
1,506,500
1,287,000
2,711,700
0
-
Based on billing schedule
1,309,000
2,709,400
1,303,813
2,745,941
$35.73
$35.73
3.25%
13.40%
$30.94
$53,827.24
$46,611.11
$45,984.51
$45,984.51
$39,819.78
$83,900.00
$0.00
-
Locked to billing calendar
Audio companion bonus units
Carried — pending audit close
272918-023
ESPN Fantasy Football Sponsorship – Nation…
11/05/25
03/31/26
Standard
ESPN Fantasy Football Sponsorship
Freeform Streaming Pre-Roll
Yes
DCM
VideoAmp
CPM
460,250
303,000
784,000
0
-
Based on prorated allocation
306,300
797,800
307,149
764,344
$30.06
$30.06
4.45%
8.40%
$27.53
$13,835.11
$12,670.68
$9,108.18
$9,108.18
$8,341.59
$21,583.52
$0.00
-
Prorated to period end
Awaiting traffic confirmation
272918-024
ESPN Fantasy Football Sponsorship – Nation…
12/15/25
02/14/26
Standard
ESPN Fantasy Football Sponsorship
ESPN Fantasy Football Sponsorship – Disney Streaming Pkg
272918
ESPN Fantasy Football Sponsorship (umbrella)
Hulu CTV Homepage Masthead
Pending Validation
Innovid
DoubleVerify
CPM
1,166,000
832,000
2,156,000
0
-
Manual adjustment recommended
846,700
2,148,900
823,339
2,045,294
$23.97
$23.97
3.30%
11.27%
$21.27
$27,949.02
$24,800.82
$19,943.04
$19,943.04
$17,696.64
$45,858.12
$0.00
-
Pending finance approval
Rolled — agency reconciliation
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