Order ID272918
Order NameESPN_Fantasy_Football_Sponsorship_Nation
Order TypeDirect IO
Date Range12/11/2025 - 02/27/2026
Billing AccountDraftKings – Sports Marketing
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeFlight
Billing Emailsd.williams@draftkings.com
External PO Ref.-
Net CostUSD 4,272,000.00
Gross CostUSD 5,025,882.35
Order OwnerTodd Flanders
Primary SalespersonRod Flanders
Account ManagerMaude Flanders
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $1,424,000.00
Remaining Invoice Units36,147,692
Remaining Invoice AmountUSD $1,409,760.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units73,390,769
Cumulative Net Invoice AmountUSD $2,862,240.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
272918-011
ESPN Fantasy Football Sponsorship – Nation…
12/01/25
03/28/26
Standard
ESPN Fantasy Football Sponsorship
ESPN Fantasy Football Sponsorship – Cross-Platform Reach Pkg
272918
ESPN Fantasy Football Sponsorship (umbrella)
Hulu Ad-Supported Mid-Roll
Pending Validation
FreeWheel
Nielsen DAR
CPM
209,000
169,000
265,000
0
-
Based on delivery pacing
172,900
261,400
170,423
246,690
$21.00
$21.00
5.80%
17.07%
$17.42
$4,389.00
$3,640.78
$3,549.00
$3,549.00
$2,943.98
$4,616.30
$0.00
-
Aligned to delivery pacing
Audio companion bonus units
Hotstar shortfall — covered
Carried — pending audit close
272918-012
ESPN Fantasy Football Sponsorship – Nation…
11/01/25
02/07/26
Standard
ESPN Fantasy Football Sponsorship
ESPN Fantasy Football Sponsorship – Premium Video Pkg
272918
ESPN Fantasy Football Sponsorship (umbrella)
FX on Hulu Binge Ad
Pending
Hulu Ad Manager
Comscore
CPM
1,754,750
1,037,000
2,874,000
0
-
Based on billing schedule
1,068,500
2,873,400
1,023,275
2,711,383
$30.17
$30.17
6.10%
13.80%
$26.01
$52,940.81
$45,641.05
$31,286.29
$31,286.29
$26,972.37
$74,752.74
$0.00
-
Locked to billing calendar
Rolled — pacing adjustment
272918-013
ESPN Fantasy Football Sponsorship – Nation…
11/25/25
03/31/26
Standard
ESPN Fantasy Football Sponsorship
National Geographic CTV
Yes
DCM
VideoAmp
CPM
2,145,500
2,067,000
3,235,000
0
-
Based on prorated allocation
2,059,800
3,287,100
1,988,949
3,244,145
$40.11
$40.11
5.50%
10.80%
$35.78
$86,056.01
$76,765.99
$82,907.37
$82,907.37
$73,957.26
$115,748.30
$0.00
-
Prorated to period end
Open — finance review
272918-014
ESPN Fantasy Football Sponsorship – Nation…
12/01/25
03/31/26
Standard
ESPN Fantasy Football Sponsorship
ESPN Fantasy Football Sponsorship – Disney Streaming Pkg
272918
ESPN Fantasy Football Sponsorship (umbrella)
Freeform Streaming Pre-Roll
Yes
Innovid
DoubleVerify
CPM
2,018,750
1,440,000
1,939,000
79,750
42,000
Manual adjustment recommended
1,468,600
1,938,600
1,416,939
1,975,404
$33.20
$33.20
3.70%
10.53%
$29.70
$67,022.50
$59,956.88
$47,808.00
$47,808.00
$42,768.00
$57,588.30
$2,368.58
$1,756.26
Pending finance approval
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