Order ID215984
Order NamePepsi_NFL_Season_Kickoff_Sponsorship_Thu
Order TypeDirect IO
Date Range02/10/2026 - 05/19/2026
Billing AccountPepsiCo Inc. – Media Buying
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeCalendar Month
Billing Emailsj.martinez@pepsico.com
External PO Ref.-
Net CostUSD 18,700,000.00
Gross CostUSD 22,000,000.00
Order OwnerBart Simpson
Primary SalespersonLisa Simpson
Account ManagerMarge Simpson
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $3,740,000.00
Remaining Invoice Units300,333,333
Remaining Invoice AmountUSD $9,911,000.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units266,333,333
Cumulative Net Invoice AmountUSD $8,789,000.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
215984-001
Pepsi NFL Season Kickoff Sponsorship – Thu…
11/12/25
03/15/26
Standard
Pepsi NFL Season Kickoff Sponsorship
Pepsi NFL Season Kickoff Sponsorship – Cross-Platform Reach Pkg
215984
Pepsi NFL Season Kickoff Sponsorship (umbrella)
Freeform Streaming Pre-Roll
Yes
FreeWheel
Nielsen DAR
CPM
1,732,250
1,035,000
2,825,000
0
-
Based on delivery pacing
1,024,800
2,848,300
1,013,144
2,860,938
$44.03
$44.03
5.45%
5.60%
$41.56
$76,270.97
$71,992.31
$45,571.05
$45,571.05
$43,014.60
$117,407.00
$0.00
-
Aligned to delivery pacing
Q-end bonus inventory drop
215984-002
Pepsi NFL Season Kickoff Sponsorship – Thu…
11/25/25
03/31/26
Standard
Pepsi NFL Season Kickoff Sponsorship
Pepsi NFL Season Kickoff Sponsorship – Premium Video Pkg
215984
Pepsi NFL Season Kickoff Sponsorship (umbrella)
Hulu CTV Homepage Masthead
Yes
Hulu Ad Manager
Comscore
CPM
1,027,250
885,000
1,849,050
0
-
Based on billing schedule
882,200
1,847,450
888,171
1,766,928
$14.77
$14.77
4.15%
13.67%
$12.75
$15,172.48
$13,097.44
$13,071.45
$13,071.45
$11,283.75
$23,575.39
$0.00
-
Locked to billing calendar
Posted — finance approved
Carried — credit memo issued
215984-003
Pepsi NFL Season Kickoff Sponsorship – Thu…
12/08/25
02/14/26
Standard
Pepsi NFL Season Kickoff Sponsorship
Disney+ Interstitial 30s
Yes
DCM
VideoAmp
CPM
203,000
128,000
240,000
0
-
Based on prorated allocation
128,000
237,300
122,007
226,953
$37.05
$37.05
6.35%
12.40%
$32.46
$7,521.15
$6,589.38
$4,742.40
$4,742.40
$4,154.88
$7,790.40
$0.00
-
Prorated to period end
Bonus 450K impressions
Carryover from Q1 flight
215984-004
Pepsi NFL Season Kickoff Sponsorship – Thu…
11/18/25
02/28/26
Standard
Pepsi NFL Season Kickoff Sponsorship
Pepsi NFL Season Kickoff Sponsorship – Disney Streaming Pkg
215984
Pepsi NFL Season Kickoff Sponsorship (umbrella)
ESPN Live Pre-Roll 15s
Pending Validation
Innovid
DoubleVerify
CPM
1,368,500
834,000
1,346,000
22,500
9,000
Manual adjustment recommended
826,100
1,335,300
841,390
1,370,721
$37.97
$37.97
2.45%
6.13%
$35.64
$51,961.94
$48,773.34
$31,666.98
$31,666.98
$29,723.76
$47,971.44
$801.90
$671.17
Pending finance approval
+6% added value impressions
ESPN underdelivery makegood
Show 4 of 4 items
Go to page 1