Order ID215984
Order NamePepsi_NFL_Season_Kickoff_Sponsorship_Thu
Order TypeDirect IO
Date Range02/10/2026 - 05/19/2026
Billing AccountPepsiCo Inc. – Media Buying
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeCalendar Month
Billing Emailsj.martinez@pepsico.com
External PO Ref.-
Net CostUSD 18,700,000.00
Gross CostUSD 22,000,000.00
Order OwnerBart Simpson
Primary SalespersonLisa Simpson
Account ManagerMarge Simpson
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $3,740,000.00
Remaining Invoice Units300,333,333
Remaining Invoice AmountUSD $9,911,000.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units266,333,333
Cumulative Net Invoice AmountUSD $8,789,000.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
215984-021
Pepsi NFL Season Kickoff Sponsorship – Thu…
12/15/25
03/15/26
Standard
Pepsi NFL Season Kickoff Sponsorship
Pepsi NFL Season Kickoff Sponsorship – Cross-Platform Reach Pkg
215984
Pepsi NFL Season Kickoff Sponsorship (umbrella)
Disney+ Interstitial 30s
Yes
FreeWheel
Nielsen DAR
CPM
2,645,000
2,556,000
4,761,000
0
-
Based on delivery pacing
2,512,400
4,722,100
2,425,687
4,714,793
$35.42
$35.42
5.00%
5.80%
$33.37
$93,685.90
$88,263.65
$90,533.52
$90,533.52
$85,293.72
$158,874.57
$0.00
-
Aligned to delivery pacing
Co-branded social extension
Scheduled for next flight
Auto-rolled to next billing cycle
215984-022
Pepsi NFL Season Kickoff Sponsorship – Thu…
12/01/25
03/15/26
Standard
Pepsi NFL Season Kickoff Sponsorship
Pepsi NFL Season Kickoff Sponsorship – Premium Video Pkg
215984
Pepsi NFL Season Kickoff Sponsorship (umbrella)
ESPN Live Pre-Roll 15s
Pending
Hulu Ad Manager
Comscore
CPM
616,250
584,000
1,190,000
0
-
Based on billing schedule
603,000
1,207,200
599,651
1,169,407
$28.73
$28.73
5.50%
9.47%
$26.01
$17,704.86
$16,028.66
$16,778.32
$16,778.32
$15,189.84
$30,951.90
$0.00
-
Locked to billing calendar
Rolled — pending IO amendment
215984-023
Pepsi NFL Season Kickoff Sponsorship – Thu…
11/18/25
02/28/26
Standard
Pepsi NFL Season Kickoff Sponsorship
ABC Primetime CTV Spot
Yes
DCM
VideoAmp
CPM
1,385,000
1,026,000
2,731,000
0
-
Based on prorated allocation
1,012,400
2,789,900
955,932
2,792,181
$14.31
$14.31
0.25%
7.60%
$13.22
$19,819.35
$18,309.70
$14,682.06
$14,682.06
$13,563.72
$36,103.82
$0.00
-
Prorated to period end
Reissued via MagniteAd Manager
215984-024
Pepsi NFL Season Kickoff Sponsorship – Thu…
12/01/25
03/31/26
Standard
Pepsi NFL Season Kickoff Sponsorship
Pepsi NFL Season Kickoff Sponsorship – Disney Streaming Pkg
215984
Pepsi NFL Season Kickoff Sponsorship (umbrella)
Hulu Ad-Supported Mid-Roll
Yes
Innovid
DoubleVerify
CPM
587,000
564,000
650,000
0
-
Manual adjustment recommended
574,600
666,200
547,546
667,774
$31.05
$31.05
0.35%
5.47%
$29.35
$18,226.35
$17,228.45
$17,512.20
$17,512.20
$16,553.40
$19,077.50
$0.00
-
Pending finance approval
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