Order ID215984
Order NamePepsi_NFL_Season_Kickoff_Sponsorship_Thu
Order TypeDirect IO
Date Range02/10/2026 - 05/19/2026
Billing AccountPepsiCo Inc. – Media Buying
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeCalendar Month
Billing Emailsj.martinez@pepsico.com
External PO Ref.-
Net CostUSD 18,700,000.00
Gross CostUSD 22,000,000.00
Order OwnerBart Simpson
Primary SalespersonLisa Simpson
Account ManagerMarge Simpson
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $3,740,000.00
Remaining Invoice Units300,333,333
Remaining Invoice AmountUSD $9,911,000.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units266,333,333
Cumulative Net Invoice AmountUSD $8,789,000.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
215984-041
Pepsi NFL Season Kickoff Sponsorship – Thu…
11/25/25
02/14/26
Standard
Pepsi NFL Season Kickoff Sponsorship
Pepsi NFL Season Kickoff Sponsorship – Cross-Platform Reach Pkg
215984
Pepsi NFL Season Kickoff Sponsorship (umbrella)
ABC Primetime CTV Spot
Yes
FreeWheel
Nielsen DAR
CPM
620,000
346,000
1,128,000
0
-
Based on delivery pacing
343,200
1,135,700
327,494
1,094,771
$17.24
$17.24
6.15%
8.53%
$15.77
$10,688.80
$9,777.40
$5,965.04
$5,965.04
$5,456.42
$17,788.56
$0.00
-
Aligned to delivery pacing
Connected TV viewability bonus
215984-042
Pepsi NFL Season Kickoff Sponsorship – Thu…
12/01/25
02/14/26
Standard
Pepsi NFL Season Kickoff Sponsorship
Pepsi NFL Season Kickoff Sponsorship – Premium Video Pkg
215984
Pepsi NFL Season Kickoff Sponsorship (umbrella)
Hulu Ad-Supported Mid-Roll
Pending Validation
Hulu Ad Manager
Comscore
CPM
2,956,250
2,504,000
5,321,250
0
-
Based on billing schedule
2,527,100
5,247,150
2,433,467
5,049,065
$34.15
$34.15
5.95%
9.80%
$30.80
$100,955.94
$91,052.50
$85,511.60
$85,511.60
$77,123.20
$163,894.50
$0.00
-
Locked to billing calendar
Viewability shortfall — covered
Rolled to Q1 flight
215984-043
Pepsi NFL Season Kickoff Sponsorship – Thu…
11/05/25
02/14/26
Standard
Pepsi NFL Season Kickoff Sponsorship
FX on Hulu Binge Ad
Yes
DCM
VideoAmp
CPM
356,750
324,000
642,150
0
-
Based on prorated allocation
320,900
641,550
322,082
627,075
$39.19
$39.19
2.10%
9.00%
$35.66
$13,981.03
$12,721.70
$12,697.56
$12,697.56
$11,553.84
$22,899.07
$0.00
-
Prorated to period end
Hotstar shortfall — covered
Carried — pending audit close
215984-044
Pepsi NFL Season Kickoff Sponsorship – Thu…
12/01/25
03/07/26
Standard
Pepsi NFL Season Kickoff Sponsorship
Pepsi NFL Season Kickoff Sponsorship – Disney Streaming Pkg
215984
Pepsi NFL Season Kickoff Sponsorship (umbrella)
National Geographic CTV
Yes
Innovid
DoubleVerify
CPM
2,932,250
2,814,000
4,022,000
0
-
Manual adjustment recommended
2,784,100
3,973,900
2,700,620
3,867,643
$21.71
$21.71
1.75%
9.40%
$19.67
$63,659.15
$57,677.36
$61,091.94
$61,091.94
$55,351.38
$79,112.74
$0.00
-
Pending finance approval
Pacing-aligned overdelivery
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