Order ID215984
Order NamePepsi_NFL_Season_Kickoff_Sponsorship_Thu
Order TypeDirect IO
Date Range02/10/2026 - 05/19/2026
Billing AccountPepsiCo Inc. – Media Buying
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeCalendar Month
Billing Emailsj.martinez@pepsico.com
External PO Ref.-
Net CostUSD 18,700,000.00
Gross CostUSD 22,000,000.00
Order OwnerBart Simpson
Primary SalespersonLisa Simpson
Account ManagerMarge Simpson
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $3,740,000.00
Remaining Invoice Units300,333,333
Remaining Invoice AmountUSD $9,911,000.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units266,333,333
Cumulative Net Invoice AmountUSD $8,789,000.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
215984-011
Pepsi NFL Season Kickoff Sponsorship – Thu…
12/15/25
02/14/26
Standard
Pepsi NFL Season Kickoff Sponsorship
Pepsi NFL Season Kickoff Sponsorship – Cross-Platform Reach Pkg
215984
Pepsi NFL Season Kickoff Sponsorship (umbrella)
Hulu CTV Homepage Masthead
Yes
FreeWheel
Nielsen DAR
CPM
524,750
422,000
898,000
0
-
Based on delivery pacing
436,500
897,500
449,352
853,381
$28.23
$28.23
4.25%
21.07%
$22.28
$14,813.69
$11,691.43
$11,913.06
$11,913.06
$9,402.16
$20,007.44
$0.00
-
Aligned to delivery pacing
Bonus 350K impressions
215984-012
Pepsi NFL Season Kickoff Sponsorship – Thu…
11/18/25
03/07/26
Standard
Pepsi NFL Season Kickoff Sponsorship
Pepsi NFL Season Kickoff Sponsorship – Premium Video Pkg
215984
Pepsi NFL Season Kickoff Sponsorship (umbrella)
Disney+ Interstitial 30s
Yes
Hulu Ad Manager
Comscore
CPM
782,000
440,000
1,491,000
0
-
Based on billing schedule
438,400
1,496,900
413,380
1,534,621
$43.44
$43.44
0.45%
7.73%
$40.08
$33,970.08
$31,342.56
$19,113.60
$19,113.60
$17,635.20
$59,759.28
$0.00
-
Locked to billing calendar
+12% added value impressions
ESPN underdelivery makegood
215984-013
Pepsi NFL Season Kickoff Sponsorship – Thu…
11/18/25
02/14/26
Standard
Pepsi NFL Season Kickoff Sponsorship
ESPN Live Pre-Roll 15s
Yes
DCM
VideoAmp
CPM
2,398,250
1,877,000
4,132,000
0
-
Based on prorated allocation
1,936,200
4,076,600
1,908,476
4,181,005
$23.07
$23.07
5.50%
19.53%
$18.56
$55,327.63
$44,511.52
$43,302.39
$43,302.39
$34,837.12
$76,689.92
$0.00
-
Prorated to period end
Premium sponsorship overlay
125K impressions rolled forward
215984-014
Pepsi NFL Season Kickoff Sponsorship – Thu…
12/01/25
03/31/26
Standard
Pepsi NFL Season Kickoff Sponsorship
Pepsi NFL Season Kickoff Sponsorship – Disney Streaming Pkg
215984
Pepsi NFL Season Kickoff Sponsorship (umbrella)
ABC Primetime CTV Spot
Yes
Innovid
DoubleVerify
CPM
1,744,250
1,258,000
2,700,000
0
-
Manual adjustment recommended
1,234,100
2,706,200
1,257,869
2,671,250
$18.77
$18.77
3.60%
5.80%
$17.68
$32,739.57
$30,838.34
$23,612.66
$23,612.66
$22,241.44
$47,736.00
$0.00
-
Pending finance approval
Sponsorship cross-promo unit
Approved — credit issued
Rolled $10,586 from prior period
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