Order ID215984
Order NamePepsi_NFL_Season_Kickoff_Sponsorship_Thu
Order TypeDirect IO
Date Range02/10/2026 - 05/19/2026
Billing AccountPepsiCo Inc. – Media Buying
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeCalendar Month
Billing Emailsj.martinez@pepsico.com
External PO Ref.-
Net CostUSD 18,700,000.00
Gross CostUSD 22,000,000.00
Order OwnerBart Simpson
Primary SalespersonLisa Simpson
Account ManagerMarge Simpson
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $3,740,000.00
Remaining Invoice Units300,333,333
Remaining Invoice AmountUSD $9,911,000.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units266,333,333
Cumulative Net Invoice AmountUSD $8,789,000.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
215984-031
Pepsi NFL Season Kickoff Sponsorship – Thu…
12/08/25
03/31/26
Standard
Pepsi NFL Season Kickoff Sponsorship
Pepsi NFL Season Kickoff Sponsorship – Cross-Platform Reach Pkg
215984
Pepsi NFL Season Kickoff Sponsorship (umbrella)
ESPN Live Pre-Roll 15s
Pending
FreeWheel
Nielsen DAR
CPM
1,289,000
818,000
1,950,000
0
-
Based on delivery pacing
828,300
1,966,400
788,933
2,012,405
$32.49
$32.49
2.65%
21.00%
$25.67
$41,879.61
$33,088.63
$26,576.82
$26,576.82
$20,998.06
$50,056.50
$0.00
-
Aligned to delivery pacing
Tentpole spotlight placement
Approved — bonus inventory
Rolled 175K impressions from Dec
215984-032
Pepsi NFL Season Kickoff Sponsorship – Thu…
12/08/25
03/28/26
Standard
Pepsi NFL Season Kickoff Sponsorship
Pepsi NFL Season Kickoff Sponsorship – Premium Video Pkg
215984
Pepsi NFL Season Kickoff Sponsorship (umbrella)
ABC Primetime CTV Spot
Yes
Hulu Ad Manager
Comscore
CPM
2,860,250
1,980,000
5,284,000
0
-
Based on billing schedule
1,947,400
5,231,200
1,971,688
5,220,660
$41.45
$41.45
4.90%
14.20%
$35.56
$118,557.36
$101,710.49
$82,071.00
$82,071.00
$70,408.80
$187,899.04
$0.00
-
Locked to billing calendar
Co-branded social extension
Scheduled for next flight
215984-033
Pepsi NFL Season Kickoff Sponsorship – Thu…
11/01/25
02/28/26
Standard
Pepsi NFL Season Kickoff Sponsorship
Hulu Ad-Supported Mid-Roll
Yes
DCM
VideoAmp
CPM
2,923,250
1,972,000
2,863,000
60,250
51,000
Based on prorated allocation
1,932,800
2,879,200
1,916,212
2,784,969
$29.95
$29.95
5.95%
14.87%
$25.50
$87,551.34
$74,542.88
$59,061.40
$59,061.40
$50,286.00
$73,006.50
$1,536.38
$1,350.70
Prorated to period end
Hulu CTV bonus rotation
Rolled — pending IO amendment
215984-034
Pepsi NFL Season Kickoff Sponsorship – Thu…
11/01/25
03/28/26
Standard
Pepsi NFL Season Kickoff Sponsorship
Pepsi NFL Season Kickoff Sponsorship – Disney Streaming Pkg
215984
Pepsi NFL Season Kickoff Sponsorship (umbrella)
FX on Hulu Binge Ad
Yes
Innovid
DoubleVerify
CPM
470,750
338,000
635,000
0
-
Manual adjustment recommended
348,300
631,800
355,548
646,340
$44.59
$44.59
1.15%
11.60%
$39.42
$20,990.74
$18,556.97
$15,071.42
$15,071.42
$13,323.96
$25,031.70
$0.00
-
Pending finance approval
ESPN+ bonus pre-roll
Reissued via MagniteAd Manager
Carryover — Disney+ Hotstar pod
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