Order ID284729
Order NameCocaCola_Summer_Refreshment_CTV_Push_Nat
Order TypeDirect IO
Date Range03/10/2026 - 06/19/2026
Billing AccountCoca-Cola Company – North America Media
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeCalendar Month
Billing Emailsj.martinez@coca-cola.com
External PO Ref.-
Net CostUSD 4,784,000.00
Gross CostUSD 5,628,235.29
Order OwnerBart Simpson
Primary SalespersonLisa Simpson
Account ManagerMarge Simpson
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $227,810.00
Remaining Invoice Units79,733,333
Remaining Invoice AmountUSD $2,870,400.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units53,155,556
Cumulative Net Invoice AmountUSD $1,913,600.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
284729-101
Coca-Cola Summer Refreshment CTV Push – Na…
12/01/25
02/28/26
Standard
Coca-Cola Summer Refreshment CTV Push
Coca-Cola Summer Refreshment CTV Push – Cross-Platform Reach Pkg
284729
Coca-Cola Summer Refreshment CTV Push (umbrella)
ESPN Live Pre-Roll 15s
Pending
FreeWheel
Nielsen DAR
CPM
1,251,500
745,000
2,277,000
0
-
Based on delivery pacing
742,300
2,306,500
753,589
2,208,411
$24.57
$24.57
0.45%
12.33%
$21.54
$30,749.35
$26,957.31
$18,304.65
$18,304.65
$16,047.30
$49,046.58
$0.00
-
Aligned to delivery pacing
Pacing-aligned overdelivery
Awaiting traffic confirmation
Rolled — pacing adjustment
284729-102
Coca-Cola Summer Refreshment CTV Push – Na…
11/25/25
03/31/26
Standard
Coca-Cola Summer Refreshment CTV Push
Coca-Cola Summer Refreshment CTV Push – Premium Video Pkg
284729
Coca-Cola Summer Refreshment CTV Push (umbrella)
ABC Primetime CTV Spot
Yes
Hulu Ad Manager
Comscore
CPM
1,049,750
755,000
1,378,000
0
-
Based on billing schedule
746,500
1,406,700
745,756
1,381,195
$15.12
$15.12
2.20%
18.73%
$12.29
$15,872.22
$12,901.43
$11,415.60
$11,415.60
$9,278.95
$16,935.62
$0.00
-
Locked to billing calendar
Q-end bonus inventory drop
284729-103
Coca-Cola Summer Refreshment CTV Push – Na…
12/08/25
03/28/26
Standard
Coca-Cola Summer Refreshment CTV Push
Hulu Ad-Supported Mid-Roll
Yes
DCM
VideoAmp
CPM
1,670,750
1,540,000
3,007,350
0
-
Based on prorated allocation
1,525,700
2,991,350
1,464,033
2,859,990
$40.30
$40.30
0.90%
7.93%
$37.10
$67,331.22
$61,984.83
$62,062.00
$62,062.00
$57,134.00
$111,572.68
$0.00
-
Prorated to period end
VOD cross-platform bonus
Posted — finance approved
284729-104
Coca-Cola Summer Refreshment CTV Push – Na…
12/01/25
02/07/26
Standard
Coca-Cola Summer Refreshment CTV Push
Coca-Cola Summer Refreshment CTV Push – Disney Streaming Pkg
284729
Coca-Cola Summer Refreshment CTV Push (umbrella)
FX on Hulu Binge Ad
Yes
Innovid
DoubleVerify
CPM
1,140,500
878,000
1,952,000
0
-
Manual adjustment recommended
861,800
1,943,900
813,593
1,999,046
$31.35
$31.35
6.10%
12.67%
$27.38
$35,754.68
$31,226.89
$27,525.30
$27,525.30
$24,039.64
$53,445.76
$0.00
-
Pending finance approval
Underdelivery — pending Q2
Carryover from Q2 flight
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