Order ID284729
Order NameCocaCola_Summer_Refreshment_CTV_Push_Nat
Order TypeDirect IO
Date Range03/10/2026 - 06/19/2026
Billing AccountCoca-Cola Company – North America Media
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeCalendar Month
Billing Emailsj.martinez@coca-cola.com
External PO Ref.-
Net CostUSD 4,784,000.00
Gross CostUSD 5,628,235.29
Order OwnerBart Simpson
Primary SalespersonLisa Simpson
Account ManagerMarge Simpson
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $227,810.00
Remaining Invoice Units79,733,333
Remaining Invoice AmountUSD $2,870,400.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units53,155,556
Cumulative Net Invoice AmountUSD $1,913,600.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
284729-011
Coca-Cola Summer Refreshment CTV Push – Na…
11/05/25
02/28/26
Standard
Coca-Cola Summer Refreshment CTV Push
Coca-Cola Summer Refreshment CTV Push – Cross-Platform Reach Pkg
284729
Coca-Cola Summer Refreshment CTV Push (umbrella)
Disney+ Interstitial 30s
Pending Validation
FreeWheel
Nielsen DAR
CPM
632,000
462,000
540,000
92,000
48,000
Based on delivery pacing
464,300
539,500
465,955
517,303
$21.96
$21.96
6.25%
17.80%
$18.05
$13,878.72
$11,407.60
$10,145.52
$10,145.52
$8,339.10
$9,747.00
$1,660.60
$1,161.32
Aligned to delivery pacing
Q-end bonus inventory drop
284729-012
Coca-Cola Summer Refreshment CTV Push – Na…
11/05/25
02/14/26
Standard
Coca-Cola Summer Refreshment CTV Push
Coca-Cola Summer Refreshment CTV Push – Premium Video Pkg
284729
Coca-Cola Summer Refreshment CTV Push (umbrella)
ESPN Live Pre-Roll 15s
Yes
Hulu Ad Manager
Comscore
CPM
2,861,000
2,385,000
3,283,000
0
-
Based on billing schedule
2,388,400
3,301,100
2,328,094
3,252,328
$39.19
$39.19
0.60%
11.73%
$34.59
$112,122.59
$98,961.99
$93,468.15
$93,468.15
$82,497.15
$113,558.97
$0.00
-
Locked to billing calendar
Posted — finance approved
Carried — credit memo issued
284729-013
Coca-Cola Summer Refreshment CTV Push – Na…
11/01/25
02/28/26
Standard
Coca-Cola Summer Refreshment CTV Push
ABC Primetime CTV Spot
Yes
DCM
VideoAmp
CPM
1,746,500
1,234,000
2,761,000
0
-
Based on prorated allocation
1,280,600
2,744,400
1,257,310
2,601,322
$43.24
$43.24
3.45%
11.27%
$38.37
$75,518.66
$67,013.21
$53,358.16
$53,358.16
$47,348.58
$105,939.57
$0.00
-
Prorated to period end
Bonus 100K impressions
Carryover from Q2 flight
284729-014
Coca-Cola Summer Refreshment CTV Push – Na…
11/01/25
04/15/26
Standard
Coca-Cola Summer Refreshment CTV Push
Coca-Cola Summer Refreshment CTV Push – Disney Streaming Pkg
284729
Coca-Cola Summer Refreshment CTV Push (umbrella)
Hulu Ad-Supported Mid-Roll
Yes
Innovid
DoubleVerify
CPM
783,500
537,000
1,199,000
0
-
Manual adjustment recommended
542,200
1,204,600
543,547
1,194,038
$42.31
$42.31
3.05%
12.53%
$37.01
$33,149.89
$28,997.33
$22,720.47
$22,720.47
$19,874.37
$44,374.99
$0.00
-
Pending finance approval
+3% added value impressions
ESPN underdelivery makegood
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