Order ID284729
Order NameCocaCola_Summer_Refreshment_CTV_Push_Nat
Order TypeDirect IO
Date Range03/10/2026 - 06/19/2026
Billing AccountCoca-Cola Company – North America Media
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeCalendar Month
Billing Emailsj.martinez@coca-cola.com
External PO Ref.-
Net CostUSD 4,784,000.00
Gross CostUSD 5,628,235.29
Order OwnerBart Simpson
Primary SalespersonLisa Simpson
Account ManagerMarge Simpson
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $227,810.00
Remaining Invoice Units79,733,333
Remaining Invoice AmountUSD $2,870,400.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units53,155,556
Cumulative Net Invoice AmountUSD $1,913,600.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
284729-191
Coca-Cola Summer Refreshment CTV Push – Na…
11/18/25
03/28/26
Standard
Coca-Cola Summer Refreshment CTV Push
Coca-Cola Summer Refreshment CTV Push – Cross-Platform Reach Pkg
284729
Coca-Cola Summer Refreshment CTV Push (umbrella)
ABC Primetime CTV Spot
Pending Validation
FreeWheel
Nielsen DAR
CPM
329,000
301,000
429,000
0
-
Based on delivery pacing
311,400
433,700
314,375
431,479
$25.07
$25.07
5.25%
16.80%
$20.86
$8,248.03
$6,862.94
$7,546.07
$7,546.07
$6,278.86
$8,948.94
$0.00
-
Aligned to delivery pacing
VOD cross-platform bonus
284729-192
Coca-Cola Summer Refreshment CTV Push – Na…
11/05/25
02/07/26
Standard
Coca-Cola Summer Refreshment CTV Push
Coca-Cola Summer Refreshment CTV Push – Premium Video Pkg
284729
Coca-Cola Summer Refreshment CTV Push (umbrella)
Hulu Ad-Supported Mid-Roll
Pending Validation
Hulu Ad Manager
Comscore
CPM
1,298,750
1,047,000
1,960,000
0
-
Based on billing schedule
1,066,900
1,988,800
1,040,822
2,006,234
$21.86
$21.86
0.30%
18.60%
$17.79
$28,390.67
$23,104.76
$22,887.42
$22,887.42
$18,626.13
$34,868.40
$0.00
-
Locked to billing calendar
Underdelivery — pending Q1
Carryover from Q1 flight
284729-193
Coca-Cola Summer Refreshment CTV Push – Na…
12/15/25
04/15/26
Standard
Coca-Cola Summer Refreshment CTV Push
FX on Hulu Binge Ad
Yes
DCM
VideoAmp
CPM
2,420,000
1,649,000
2,994,000
0
-
Based on prorated allocation
1,709,200
3,046,200
1,750,013
2,870,643
$33.56
$33.56
5.55%
21.47%
$26.35
$81,215.20
$63,767.00
$55,340.44
$55,340.44
$43,451.15
$78,891.90
$0.00
-
Prorated to period end
ESPN underdelivery makegood
Carryover — 400K impressions
284729-194
Coca-Cola Summer Refreshment CTV Push – Na…
11/01/25
02/07/26
Standard
Coca-Cola Summer Refreshment CTV Push
Coca-Cola Summer Refreshment CTV Push – Disney Streaming Pkg
284729
Coca-Cola Summer Refreshment CTV Push (umbrella)
National Geographic CTV
Yes
Innovid
DoubleVerify
CPM
322,250
292,000
357,000
0
-
Manual adjustment recommended
289,800
365,600
291,816
373,013
$37.14
$37.14
4.75%
20.00%
$29.71
$11,968.36
$9,574.05
$10,844.88
$10,844.88
$8,675.32
$10,606.47
$0.00
-
Pending finance approval
Premium sponsorship overlay
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