Order ID284729
Order NameCocaCola_Summer_Refreshment_CTV_Push_Nat
Order TypeDirect IO
Date Range03/10/2026 - 06/19/2026
Billing AccountCoca-Cola Company – North America Media
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeCalendar Month
Billing Emailsj.martinez@coca-cola.com
External PO Ref.-
Net CostUSD 4,784,000.00
Gross CostUSD 5,628,235.29
Order OwnerBart Simpson
Primary SalespersonLisa Simpson
Account ManagerMarge Simpson
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $227,810.00
Remaining Invoice Units79,733,333
Remaining Invoice AmountUSD $2,870,400.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units53,155,556
Cumulative Net Invoice AmountUSD $1,913,600.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
284729-181
Coca-Cola Summer Refreshment CTV Push – Na…
12/15/25
02/07/26
Standard
Coca-Cola Summer Refreshment CTV Push
Coca-Cola Summer Refreshment CTV Push – Cross-Platform Reach Pkg
284729
Coca-Cola Summer Refreshment CTV Push (umbrella)
ESPN Live Pre-Roll 15s
Yes
FreeWheel
Nielsen DAR
CPM
1,427,000
1,266,000
1,533,000
0
-
Based on delivery pacing
1,301,000
1,529,200
1,298,669
1,535,730
$17.74
$17.74
4.45%
13.80%
$15.29
$25,314.98
$21,818.83
$22,458.84
$22,458.84
$19,357.14
$23,439.57
$0.00
-
Aligned to delivery pacing
+5% added value impressions
ESPN underdelivery makegood
Carryover — 350K impressions
284729-182
Coca-Cola Summer Refreshment CTV Push – Na…
12/15/25
02/14/26
Standard
Coca-Cola Summer Refreshment CTV Push
Coca-Cola Summer Refreshment CTV Push – Premium Video Pkg
284729
Coca-Cola Summer Refreshment CTV Push (umbrella)
ABC Primetime CTV Spot
Pending Validation
Hulu Ad Manager
Comscore
CPM
1,105,250
991,000
1,991,000
0
-
Based on billing schedule
995,300
2,005,300
952,585
1,942,334
$40.94
$40.94
2.55%
17.80%
$33.65
$45,248.93
$37,191.66
$40,571.54
$40,571.54
$33,347.15
$66,997.15
$0.00
-
Locked to billing calendar
Premium sponsorship overlay
Hulu CTV underdelivery makegood
284729-183
Coca-Cola Summer Refreshment CTV Push – Na…
11/12/25
03/28/26
Standard
Coca-Cola Summer Refreshment CTV Push
Hulu Ad-Supported Mid-Roll
Yes
DCM
VideoAmp
CPM
1,430,000
914,000
1,692,000
0
-
Based on prorated allocation
917,400
1,704,000
935,755
1,625,269
$32.50
$32.50
2.80%
19.20%
$26.26
$46,475.00
$37,551.80
$29,705.00
$29,705.00
$24,001.64
$44,431.92
$0.00
-
Prorated to period end
Sponsorship cross-promo unit
Rolled $5,377 from prior period
284729-184
Coca-Cola Summer Refreshment CTV Push – Na…
12/01/25
02/07/26
Standard
Coca-Cola Summer Refreshment CTV Push
Coca-Cola Summer Refreshment CTV Push – Disney Streaming Pkg
284729
Coca-Cola Summer Refreshment CTV Push (umbrella)
FX on Hulu Binge Ad
Pending
Innovid
DoubleVerify
CPM
350,750
228,000
617,000
0
-
Manual adjustment recommended
223,600
611,800
225,366
575,579
$39.76
$39.76
2.75%
10.73%
$35.49
$13,945.82
$12,448.12
$9,065.28
$9,065.28
$8,091.72
$21,897.33
$0.00
-
Pending finance approval
Tentpole spotlight placement
Approved — bonus inventory
Rolled 200K impressions from May
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