Order ID284729
Order NameCocaCola_Summer_Refreshment_CTV_Push_Nat
Order TypeDirect IO
Date Range03/10/2026 - 06/19/2026
Billing AccountCoca-Cola Company – North America Media
Bill TypeAdvertiser
Billing TermsNet 30
Billing Period SchemeCalendar Month
Billing Emailsj.martinez@coca-cola.com
External PO Ref.-
Net CostUSD 4,784,000.00
Gross CostUSD 5,628,235.29
Order OwnerBart Simpson
Primary SalespersonLisa Simpson
Account ManagerMarge Simpson
Sales ChannelDirect Sales
Review StatusPending
Lock StatusUnlocked
Order CurrencyUSD
Net Invoice AmountUSD $227,810.00
Remaining Invoice Units79,733,333
Remaining Invoice AmountUSD $2,870,400.00
Cumulative Invoice UnitsPrior to this period-
Cumulative Invoice Units53,155,556
Cumulative Net Invoice AmountUSD $1,913,600.00
Cumulative Net Invoice AmountPrior to this period-
Line ID
Line Name
Start Date
End Date
Line Type
Order
Package
Parent ID
Parent Name
Product
Can Invoice?
Primary Sys.
3P Sys.
Cost Method
Qty
Inv. Units
Cum. Inv. Units
Rem. Inv. Units
Suggested Units
Unit Terms
Primary Perf.
Cum. Primary Perf.
3P Perf.
Cum. 3P Perf.
Unit Cost Before Disc.
Gross Unit Cost
Agency Disc.
Total Disc. %
Net Unit Cost
Gross Cost
Net Cost
Gross Inv. Amt.
Inv. Amt. Before Disc.
Net Inv. Amt.
Cum. Net Inv. Amt.
Rem. Inv. Amt.
Suggested Amt.
Amt. Terms
Added Value
Makegood
Rollovers
284729-161
Coca-Cola Summer Refreshment CTV Push – Na…
12/01/25
03/07/26
Standard
Coca-Cola Summer Refreshment CTV Push
Coca-Cola Summer Refreshment CTV Push – Cross-Platform Reach Pkg
284729
Coca-Cola Summer Refreshment CTV Push (umbrella)
Hulu CTV Homepage Masthead
Pending Validation
FreeWheel
Nielsen DAR
CPM
702,500
463,000
707,000
0
-
Based on delivery pacing
474,300
724,600
483,074
731,171
$21.03
$21.03
0.85%
18.80%
$17.08
$14,773.58
$11,998.70
$9,736.89
$9,736.89
$7,908.04
$12,075.56
$0.00
-
Aligned to delivery pacing
+12% added value impressions
284729-162
Coca-Cola Summer Refreshment CTV Push – Na…
11/05/25
02/07/26
Standard
Coca-Cola Summer Refreshment CTV Push
Coca-Cola Summer Refreshment CTV Push – Premium Video Pkg
284729
Coca-Cola Summer Refreshment CTV Push (umbrella)
Disney+ Interstitial 30s
Pending
Hulu Ad Manager
Comscore
CPM
1,165,250
675,000
1,906,000
0
-
Based on billing schedule
667,200
1,935,400
668,020
1,984,108
$23.55
$23.55
0.55%
19.60%
$18.93
$27,441.64
$22,058.18
$15,896.25
$15,896.25
$12,777.75
$36,080.58
$0.00
-
Locked to billing calendar
Hulu CTV underdelivery makegood
75K impressions rolled forward
284729-163
Coca-Cola Summer Refreshment CTV Push – Na…
11/12/25
02/07/26
Standard
Coca-Cola Summer Refreshment CTV Push
ESPN Live Pre-Roll 15s
Yes
DCM
VideoAmp
CPM
1,142,750
689,000
2,081,000
0
-
Based on prorated allocation
701,700
2,123,200
706,246
2,090,865
$17.14
$17.14
0.00%
14.33%
$14.68
$19,586.74
$16,775.57
$11,809.46
$11,809.46
$10,114.52
$30,549.08
$0.00
-
Prorated to period end
Approved — credit issued
Rolled $18,186 from prior period
284729-164
Coca-Cola Summer Refreshment CTV Push – Na…
12/01/25
03/15/26
Standard
Coca-Cola Summer Refreshment CTV Push
Coca-Cola Summer Refreshment CTV Push – Disney Streaming Pkg
284729
Coca-Cola Summer Refreshment CTV Push (umbrella)
ABC Primetime CTV Spot
Yes
Innovid
DoubleVerify
CPM
2,753,000
2,351,000
4,955,400
0
-
Manual adjustment recommended
2,307,400
4,891,700
2,207,901
4,840,215
$37.12
$37.12
1.50%
7.00%
$34.52
$102,191.36
$95,033.56
$87,269.12
$87,269.12
$81,156.52
$171,060.41
$0.00
-
Pending finance approval
Tentpole spotlight placement
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